Tuesday, April 15, 2014

Pricing Help for Photographers & Freelancers

Pricing is often one of the factors in a creative business that seems difficult for many people to work through, but we've spent a lot of time writing about the how and why of pricing over the last few years.  Here's a resource page of our posts on the topic of pricing your services and your work....

Hidden Costs & Pricing Factors

Why It's Hard to Talk Pricing Publicly
The things no one can tell you when you ask for pricing help in online groups.

How Much Does Each Click Cost?
Should you buy new equipment or rent new equipment?  Check this out to find out what might work best for your situation.

Photography Overhead Costs (or Why Photography is Expensive)
Learn more about the hidden costs of professional photography services.

How Much Do You Need To Make?
Determining your service rates based on your income goals.

How $60,000 Revenue = $30,000 Income
Understanding how revenue and income are different, and how to plan ahead.

Budgeting for Equipment Replacements
One of the hidden overhead costs of digital creative work is replacing equipment regularly.

Why $300 Should Be a Professional Photography Minimum
Can you do a professional job no matter what happens?  Only if your price can handle it!

Charging Travel Fees for Destination Clients
What to prepare for in your budget for travel fees.

Formulas for Pricing Products & Services
A detailed explanation of pricing products and services in a creative freelance business.

Presenting Your Pricing Online

Why Hiding Pricing Only Hurts You
The drawbacks of being secretive about your pricing online.

Pricing Critique Webinar - Best Pricing Page Practices
How you present your prices can be just as important as what your prices are.  This post shares best pricing page practices.

On Sharing Pricing Up Front
How to win over clients with up front pricing.

Incentivize vs. Penalize
How the language used in presenting options affects buyers.

How to Quote a Job Price Without Project Details
How to manage a client that doesn't know the scope of the project yet but still needs a budget quote.

Psychology of Pricing
Does your pricing strategy match the clients you want to work with?  A checklist of things to think through and apply to your pricing methods.

Price Matters, Price Always Matters
Thinking like a client about online purchasing.

How to Announce Price Increases
Moving up the pricing scale without scaring recurring clients.

Quality Vs. Quantity

Quick Thoughts on Buyer Behavior
The difference between price shoppers and quality buyers.

Adding Value Into Pricing
How you describe your prices and packages may add more value without more items.

How Many Clients Do You Need?
More clients may mean more work but less profit if not considered carefully.

Things We Can Learn From Apple
How having a premium product can be a better position than a bargain product.

When Potential Clients Say You Charge Too Much
Are they trying to get a discount, or is it really not in their budget?  These subtle differences help you know if they're worth working with or passing on, as well as if you need to step up your quality.

How to Respond When A Client Says "Too Much!"
How to respond to clients who experience sticker shock on product prices after you've already shared their images with them.

3 Responses to Low Budget Requests
How to turn a budget client into a potentially higher paying client.

Standing Behind Our Value
When to hold and when to fold.

Stop Being Taken Advantage of by Demanding Clients
How to prevent clients trying to take your work beyond scope without paying for it.

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