Tuesday, February 12, 2019

Do I Need To Run Online Ads?

Do you have a product or service that requires you to show up in person?  If so, your best advertising focus may be an OFFLINE advertising strategy in a local area.

Do you have a product or service that can be purchased and delivered online, without any in-person interaction needed?  If so, than you definitely benefit from an ONLINE advertising strategy.

Too often people get stuck in the idea that they need to do everything and anything to promote their business, which is a great way to throw money down the drain and waste time on marketing or advertising strategies that are not going to be as effective.

If what you do requires you and a client to be in the same location when you provide your product or service, than you will miss an entire population of people who aren't checking the online market with any frequency to make a difference for your business, but who may be walking right by you every day in your cafe or local retail shops.

A local business needs to focus on local strategy to reach its ideal clients where they already are.
An online service or product based business needs to focus on online strategy to meet clients online.

Are you aware of all the ways you can market offline?  Check out this Annual Marketing Evaluation to see how many strategies are out there for marketing your business and which ones you may be missing out on if you're a local business!

Anne Ruthmann is a retired professional photographer in New York City. With over 13 years of success as a full-time photographer in weddings, portraits, editorial, architecture, and interiors. She now spends any extra time she has helping others find smart solutions to business problems. Stay in touch on Instagram, Twitter or Facebook.

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