Want to know where your clients are at? Just look to Facebook, Twitter, YouTube and Flickr. Especially Facebook. They are there - are you? Facebook gets more traffic daily then Google. YouTube is the #2 Search Engine for people in the world.
What are you doing about it? How are you creating experiences that will allow your clients to find you? To connect? To help them spread the word about how fabulous you are?
Everyone's decision is personal because you have to do what is right for you & your style. What is it that fits your brand? For me, I've been on Twitter since 2006. I've had my Twitter account and Facebook account linked for years. I give clients a web-ready sized DVD of watermarked images with permission to post them online anywhere they want. I ask them to please link to my site or at least add a note on the photos that I took them.
I sometimes create my sneak peeks on Facebook and tag them in the images so that all of their family & friends will see the photos. I prefer to leave this in their hands though because people are more likely to look at them and comment on them.
I want my images to be seen - if they are hidden away under lock and key, my next client might not ever discover me. If I set them free in web-ready format, they are passing them along and sharing them. Most importantly - they are talking about me & my work, and the experience of working with me.
It is what works for me & my brand. What works for you?
[Thanks to Liene of Think Splendid for the link to the YouTube video above!]
Christine Tremoulet is a Houston, Texas Hot Mama Boudoir photographer and wants you to have a Business of Awesome. She also runs Wholly Matrimony, a destination wedding blog. She is a creative geek, having blogged since 2000 at BigPinkCookie. When she isn't taking photos or knitting, she is busy devouring all the info related to Marketing & Social Media and its powers that she can find online. Follow her on Twitter.
Thanks for the article, Christine!
ReplyDeletewhat size are your web-ready images?
ReplyDeleteThe same size as what I use on my blog - I export them from LightRoom at 800 pixels wide, 533 pixels tall, and 72dpi. I use the LR Mogrify plugin to watermark them at export. I also use the images in my online gallery, so the same web-ready files are what they get on the DVD or download from the gallery.
ReplyDeleteI do make a point of telling them that the are sized for the web and not for printing. Most of my clients opt to include a DVD of high-resolution images with their wedding collection, so I don't worry about them trying to print the web-ready images.
I love your helpful, relevant posts. Keep up the great work!
ReplyDeleteI just noticed your SLGT project - and I think it's brilliant!! How is it going so far??
ReplyDelete