As photographers, we're putting photos out there in a digital form. Our clients then take the photos and use them, maybe in ways we didn't intend originally. What should you do? Should you embrace it? Enable it? Or be angry?
How you choose to react can impact how people feel about your brand for the long run. More & more people think that if they have the files, it is ok to upload them all to Facebook, Flickr, or wherever else. Sharing them with their friends. From their perspective, they've done nothing wrong.
I plan to provide all of my 2009 clients with a web-ready DVD, along with instructions that those images can be posted anywhere and everywhere. I *want* them to post them all over the place. I use the Mogrify2 Plugin for Lightroom and put my logo on every file on the DVD. Whenever someone sees the images, they can easily look me up and hire me for their own great photos. My clients love the idea, and I love that I'm giving them a way to spread the love.
I've been thinking about all of this for a few weeks now. Peter Shankman, the man behind Help A Reporter Out - aka HARO, came to Houston recently to talk at an ISES meeting about things like Twitter, Facebook, and your business. You know I couldn't pass that opportunity up!
At the end of his presentation, he closed by showing us the following video. First he told us the backstory. Basically, there was a mime. Everyone hates mimes, probably even more than clowns. So the mime came up with a routine to this song, Torn, by Natalie Imbruglia. (You can check it out on YouTube.) Originally, when "the Man" got word that he was doing this performance to a song, they were not happy. Copyright issues, performing to a song without the proper license (you know, sort of like when people put your digital files on Facebook even though the license doesn't cover that), and cease & desist letters were going to go out. But then the artist's manager found out about it. It was already a hit on the internet. They stopped and realized that they could take the other route. They could tap into the buzz already generated, and use it to turn it into something so much more.
What are you embracing as technology moves at such a breakneck speed? What are you doing to make sure your clients have the best experience possible while working with you, and that makes them want to shout from the rooftops about your work? I would love to hear your feedback - please share!
UPDATED to add: Don't let all the technology changes leave you behind, leave your clients confused, or ... well, ok, we just wanted to add this funny video that Anne sent to me that ties into the fast changes in our world:
Make sure your clients don't feel like that. "wub wub wub..."
Christine Tremoulet is a Houston, Texas Hot Mama Boudoir photographer and wants you to have a Business of Awesome. She also runs Wholly Matrimony, a destination wedding blog. She is a creative geek, having blogged since 2000 at BigPinkCookie. When she isn't taking photos or knitting, she is busy devouring all the info related to Marketing & Social Media and its powers that she can find online. Follow her on Twitter.