The biggest point behind a blog is to give you a voice. When people look though your portfolio, they only see the images. These may be very soul-stirring images, but when you give readers a chance to know how you felt about the image - why you captured it, what it says to you - then it brings the reader even closer to the image. It personalizes it. It makes it about YOU, and your artistic vision.
Blogging gives you a chance to talk WITH people.
More and more brides are using the internet as a tool in finding the perfect wedding vendor. Your blog can help you stand out to them. I can't tell you how many times I have had couples comment to me in our initial meeting about something that they read on my blog, and how that spoke to them. I've had some greet me at our first meeting like we have always been friends - and they normally say that that is how they feel, like they already know me because they have had a chance to read my writing. This is an incredibly powerful aspect to connecting with your clients!
Another great thing about blogs? Search engines LOVE THEM. Last year, I had a splash page for the entrance of my website, which then lead people to either my blog or my flash portfolio. Having been a long-time blogger, this bothered me. I knew Google and the other search engines were not coming back to that static index page. In December 2007, my blog only had about 800 unique visits. Superbowl Sunday, while watching the game, I decided to move the blog to the front page of my site. Now when you visit my URL, you land right at my blog. The impact on my traffic?
Unique Visitors by Month:
December 2007 - 811
January 2008 - 1887
April 2008 - 3911
August 2008 - 5232
November 2008 - 5673
I went from 811 to 5673 unique visitors a month, in under a year!
I still have my flash portfolio site, but it is now the secondary portion of the site, what people see if they choose the Wedding Portfolio link at the top of my blog. Added bonus? Google loves me! Plus potential clients can see my latest work, not just what goes by in my flash portfolio. They can engage with me. We can have a conversation. They can leave comments, and I can email them back - creating that dialogue.
Your blog can truly set you apart. Let your voice be heard!
Do you blog? Have you tried moving the blog to be the first part of your site that people see? How did it work for you?
Christine Tremoulet is a Houston, Texas Hot Mama Boudoir photographer and wants you to have a Business of Awesome. She also runs Wholly Matrimony, a destination wedding blog. She is a creative geek, having blogged since 2000 at BigPinkCookie. When she isn't taking photos or knitting, she is busy devouring all the info related to Marketing & Social Media and its powers that she can find online. Follow her on Twitter.