Wednesday, April 23, 2008

The 5 P's

Often when I interview with a bride they tell me "Gosh, I'm not even sure what to ask! You're the first photographer we've talked to."

Here are the 5 P's that I go through with the client (after we establish a connection through some chit chat):

1. Photography - Do you like the photographer's style, range, quality, experience, etc?
2. Personality - It's gonna be a long day unless we're a good fit...
3. Professionalism - Does the photographer have a good grasp of contracts, punctuality, communication, etc.
4. Products - Does the photographer off the albums, prints, negatives, online proofing, etc that you are seeking?
5. Pricing - Is it in the budget? If not, can we shift our priorities to fit it in the budget?

I tell my couples (and truly believe this) that they need to find the perfect photographer for them and this is a great evaluation tool. I also tell them it's a two way interview...(but relax!). I'm looking for a couple who wants my style, fits with my personality, appreciates professionalism, wants the products I offer, and (of course) can afford my prices.

We walk through each P; I ask them questions about their expectations and wants and let them talk. Then I talk about how I work in each area, and point out where I align with their desires. If there are glaring differences (eg, they want 100 formal photo groupings) I mention those too. I want to set an expectation of honesty and I certainly don't want to be in a situation where my clients expect something that I don't want to do. When we reach pricing, I pull out my fancy price sheet, and just sit back and let them talk amongst themselves for a few minutes.

So I have a few questions for you:

1. Do you have a plan for when potential clients don't know what to ask? What has worked for you?

2. Do you know where you stand on each of the P's? Are you comfortable explaining your position, even if it doesn't align with what the bride wants?

All the best,
Jillian Kay


  1. jillian,
    thank you! this is really helpful.

  2. Many good points here, thanks a million Jillian. I love this blog!

  3. This is great! Excellent list of questions. I love your blog!

  4. Great advice Jillian. I somehow missed this post earlier.

    Is there a way we can submit topics we'd love to see you and Anne write about?

  5. Thanks for the tips. I get the "I dont know what to ask" comment all the time.


Related Posts Plugin for WordPress, Blogger...