Every time a new fad social media thing comes on to the market, we all have to ask the question, is this something good for me and my business?
The questions I always start with are:
1. Are my current clients using it and inviting their friends to join?
2. How is it currently being used to add value to my clients?
3. Is it aligned with how I want to present my work to others?
4. How effective are you on the other social media channels you're already using?
Right now, the people I see joining snapchat are my colleagues, but not my clients. Photographers tend to be early adopters and heavy social media users, so that makes sense. Does this mean clients will follow? Maybe, but also maybe not.
We thought they'd follow to Twitter, but Twitter has remained quite a B2B environment with most people using twitter for spot news, PR releases, and brief public announcements or questions among other B2B users and marketers.
Did they follow to Instagram? Only a few here and there- mostly photographers and clients who were already visual artists or business owners at some level and had enough visual content and loveliness that they wanted to share and see from others.
Facebook & LinkedIN are still the two most frequently used social networking sites by people who have jobs and purchasing power. How are you leveraging those networks- where there's already active engagement for business and professional use? If you aren't leveraging those networks, how is adding another one going to be any different?
More noise in more places does not equate to more business or more success. If you aren't already "killing it" and attracting new clients through Instagram, Facebook, Twitter, Periscope, or YouTube, than you definitely do not need to be using SnapChat for your business or personal life. Feel free to prove me wrong and then create your own success story of how you landed new clients on snapchat to share with everyone here on this blog. I love a good success story!
Anne Ruthmann is a professional photographer in New York City. With over 10 years of success as a full-time photographer in weddings, portraits, editorial, and now architecture and interiors, she spends any extra time she has helping others find smart solutions to business problems. Stay in touch on Instagram, Twitter or Facebook.
The questions I always start with are:
1. Are my current clients using it and inviting their friends to join?
2. How is it currently being used to add value to my clients?
3. Is it aligned with how I want to present my work to others?
4. How effective are you on the other social media channels you're already using?
Right now, the people I see joining snapchat are my colleagues, but not my clients. Photographers tend to be early adopters and heavy social media users, so that makes sense. Does this mean clients will follow? Maybe, but also maybe not.
We thought they'd follow to Twitter, but Twitter has remained quite a B2B environment with most people using twitter for spot news, PR releases, and brief public announcements or questions among other B2B users and marketers.
Did they follow to Instagram? Only a few here and there- mostly photographers and clients who were already visual artists or business owners at some level and had enough visual content and loveliness that they wanted to share and see from others.
Facebook & LinkedIN are still the two most frequently used social networking sites by people who have jobs and purchasing power. How are you leveraging those networks- where there's already active engagement for business and professional use? If you aren't leveraging those networks, how is adding another one going to be any different?
More noise in more places does not equate to more business or more success. If you aren't already "killing it" and attracting new clients through Instagram, Facebook, Twitter, Periscope, or YouTube, than you definitely do not need to be using SnapChat for your business or personal life. Feel free to prove me wrong and then create your own success story of how you landed new clients on snapchat to share with everyone here on this blog. I love a good success story!
Anne Ruthmann is a professional photographer in New York City. With over 10 years of success as a full-time photographer in weddings, portraits, editorial, and now architecture and interiors, she spends any extra time she has helping others find smart solutions to business problems. Stay in touch on Instagram, Twitter or Facebook.
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