Tuesday, March 1, 2016

Adding Value Into Pricing

When a client requests a price list, how do you quantify that value beyond a number of images or time invested?  If you've been in the business for a long time and are no longer booking based on a low price point, do you also quantify your experience, professionalism, and good reputation?

Since many clients collect a series of price lists in advance to compare side by side with other price lists- you can also use this opportunity to include some variables that other creatives with a similar level of image quality and pricing may not be able to include or compare to....

Example A: Time & Deliverables
-8 hours of on-site photography
-second photographer
-at least 600 images
-online proofing gallery for 3 months

Example B: Experience & Excellence
- 2 Award winning photographers with 10 years of experience
- Verified excellence in service with over 100 five star reviews
- Professional album design team
- Professional retouching team
- Archival quality print lab
- 10 International photography awards
- $2m in liability insurance
- 8 hours of on-site photography
- 20 hours of post-production artistry
- minimum 600 images delivered
- 3 months of image hosting & sharing online

How can you demonstrate your value beyond the basics?  Clients are going to make comparisons no matter what, but if you can give them more variables to compare with that will help demonstrate the value of experience and excellence, than they will at least start considering those variables as they make their comparisons.


Anne Ruthmann is a professional photographer in New York City. With over 10 years of success as a full-time photographer in weddings, portraits, editorial, and now architecture and interiors, she spends any extra time she has helping others find smart solutions to business problems.  Stay in touch on Instagram, Twitter or Facebook.

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