Friday, April 15, 2011

Thank You Notes: Ace in the Hole

When I was a child there was one thing my parents were very diligent about and it was sending out thank you cards for every gift I received. Much of the winter months of my youth (due to Christmas and birthday gifts) was spent evading this chore that I hated with a passion. As I grew up though, I began to understand why you send thank you notes and above that how nice they are to receive. I don't know about you, but when I get one in the mail - or even email - from a client, friend or relative it makes me smile and quite literally makes my day. Who wouldn't want to share that kind of love with their clients or potential clients?

Let me make this simple: send thank you cards or notes!

Since I grew up doing this from a young age, this has always been something that I've incorporated into my business from day one but I know that many of you are not. When I meet with a potential client, I send out a card if I have their address or an email if I do not. I let them know that I appreciate them considering me for their wedding and touch on anything that we spoke about during the meeting. When a client books, I send out a handwritten thank you card expressing how thankful I am for their business and state I am looking forward to their day. Finally the day of the wedding I always drop a card in their card box wishing them well and thanking them for letting me be a part of their day. The feedback that I get from these little notes is amazing. Clients just LOVE it and always say that no one else's photographers do that.

Thank you notes are not very time consuming and you don't need to have custom ones made. I've been able to find ones that go along with my branding at Target and Marshalls. Pick up a pack or two and start sending... and let me know what your feedback from it is!

Corey Ann is a wedding & lifestyle photographer from North Canton, OH. She is a mix of everything - fashionista (runs Clothes for Pros, clothing suggestions for photographers), travel guru, deal hound and geek rolled into one. She's had a website online since 1997 and a blog since 1999. When not plotting world domination or her next trip, she can be found reading one of the 100+ books she reads a year. Follow her on Twitter.

2 comments:

  1. I agree! Thank you notes always make clients so happy! Thank you for the reminder!

    ReplyDelete

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